• 23:39
  • Friday ,07 October 2016
العربية

Online campaign promotes Egyptian brands as alternative to costly imports

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13:10

Sunday ,09 October 2016

Online campaign promotes Egyptian brands as alternative to costly imports

 A group of Egyptian social media users has launched a campaign to promote Egyptian-made products and encourage people to put their trust in them. 

 
The "Made in Egypt with Honor" campaign is seeking to boost Egyptian brands amid a currency crisis that has seen a lack of US dollars for imports and rising prices of consumer goods.
 
A Facebook page with the same name displays photographs of various local brands, along with prices and where to purchase them. They are also compared with the imported products with which they compete.
 
The products included Luxe biscuits, Edita food products, Aloe Eva cosmetics, Lamar milk, Bata shoes, Covertina chocolates and Regina pasta.