This article is a call for the Egyptian government to develop the income of several institution and public transportation. The Ministry of Transport and Communications can make a contract with an international advertising agency to advertise on all public transportation buses, trains and subway. The income of these ads shall be used to maintain and develop the transportation system.
The ads should be beautiful and fun to look at which will be like graffiti art in the streets.
Adding to the financial resources of those institutions will be of great value to the people and to the amount of subsidy given by the government to these institutions without having to raise the price of the services. Furthermore, these contracts will increase the tax resources of Egypt.
It’s worth mentioning that these advertising contracts on such facilities are applied in the majority of developed and rich countries
