Egypt s tourism ministry said on Monday that it is encouraging cooperation between local travel bloggers and their international counterparts in order to promote Egypt as a travel destination.
In a statement issued on Monday, the ministry said the cooperation is a new marketing tool to promote Egypt, and is part of the new structural reform programme adopted by the ministry to modernise the tourism sector.
"It is worth mentioning that Forbes website has said that Instagram has become one the most influential social media networks for adults making travel decisions, as more than 40 percent of tourists under 33 years old use it when they make a decision to travel," the statement read.
Among the examples listed are famous American travel blogger and filmmaker Rory Kramer, who spent ten days in Egypt with Egyptian travel blogger and photographer Ahmed Wahba.
