Egypt’s tourism bureau in Rome in collaboration with the Egyptian Academy of Art will launch a tourism promotion campaign in Italy that aims to increase number of Italian tourists visiting Egypt, state news agency MENA reported Thursday.
Head of the Tourism Promotion Authority Hisham al Demeiriy has traveled to Italy Thursday to launch the campaign “to capitalize on the successful visit by Tourism Minister Yehia Rashed in October.”
Several tour operators and tourism companies and representatives from the tourism unions in Italy along with a number of Italian news agencies will attend the event.
Demeiry underlined the importance of the Italian market, saying Italy has been a top source of tourists for Egypt.
He also said that he is confident that the new campaign will attain positive results which contribute to reviving tourism to Egypt.
